Gwyneth Paltrow haters show their fangs again

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Gwyneth Paltrow attends book signing at goop-in@Nordstrom at The Grove on June 8, 2017 in Los Angeles, Calif. (Phillip Faraone/Getty Images for goop)

Why is Gwyneth Paltrow such a huge target?

Why does her lifestyle website, Goop, inspire such spittle-flecked hysteria from physicians and irate lifestyle writers?

Where were all you angry crusaders when one Kardashian or another was shilling for organ-crushing corsets or $48 shading sticks that include titanium dioxide and Yellow 6 Lake?

Latest freak-out is over Paltrow’s $28. gem-infused psychic vampire repellent.

That’s a potion that contains oil of juniper, rosemary and lavender, all known stress-reducers. (The idea that you could spray off the psychological cling-ons who suck the life out of you is so amusing that maybe people buy this stuff just because it speaks to them — in a kind, knowing voice.)

Paltrow had her 45th birthday a few days ago, prompting another wave of articles about all the Goop products and ideas that people love to hate.

But even when it’s not her birthday, Paltrow is constantly taking it on the chin for what is perceived as one Goop misstep or another. She’s been mocked over the years for all kinds of things, including the suggestion that you’ll feel better if you eliminate white foods from your diet.

(And you will — as white flour, white sugar and white rice are all pretty worthless. P.S. Milk is not good for you. Don’t have a cow.)

The biggest hysteria over Goop ideas is reserved for two particular items: vaginal steaming and jade vaginal eggs. The steaming is a modern take on an age-old practise used in many cultures and is recommended by doctors who have found it helpful for menstrual cramps, fertility and postpartum support, and the like.

The vaginal eggs are a variation on Geisha balls or Burmese bells, items that have been used for hundreds of years to improve vaginal muscle strength.

But OH MY GOD YOU COULD DIE!!! is the usual response to these items from ‘expert’ naysayers.

What the hell is it about Paltrow that makes people so crazy?

Could it be the vaguely anti-Western-medicine stance on Goop that aggravates people — especially doctors?

It’s like there’s a whole industry devoted to Goop-bashing and slagging Paltrow for her ‘pseudoscience and quackery.’

And yet, here’s Goop posting several informative articles on chronic Lyme disease, the very thing your family doctor didn’t believe in and wouldn’t treat.

Also, probably you’re just crazy. Remember?

The fervour with which Paltrow is criticized is actually a bit alarming. It’s also creepy how various repeat writers, many of them women, seem happy to beef up their social media numbers by scolding her.

If you look into this war of words over anything that hints at alternative medicine, it turns out Paltrow is not alone; celebrities serve an important purpose in traditional medicine as abuse modules.

Vegan Alicia Silverstone knows nothing about children’s health!

Cameron Diaz claims antiperspirant is bad for you!

(It is: the aluminum-based compounds are linked to Alzheimer’s and breast cancer, but that’s old news.)

Miranda Kerr is talking about Maca powder!

Jenny McCarthy gave everyone measles!!

McCarthy has been particularly handy as a villain, even though all she did was question what she calls the ‘one size fits all’ philosophy of recommended vaccine schedules. The venom piled on her helps obscure the fact that for some individuals, certain vaccines are indeed harmful.

But never mind. ’Twas ever thus.

That Ignaz Semmelweis and his crazy hand washing!

At least Paltrow and her peeps are interested in looking with fresh eyes.

lbraun@postmedia.com

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